While driving the other night I found myself craving greasy, salty, amazingly good tasting McDonald’s. It didn’t take me long to find one, but sadly, they were closed due to the late hour. While waiting to turn out of their parking lot, I glanced up at the giant golden arches and thought to myself, “What’s the deal with the logo?” After a brief (say 5 minutes) time of Internet research, I found this tidbit of info:
“McDonalds is the largest and best-known chain of fast-food restaurants in the world. With more than 23,000 restaurants in over 100 countries, their global market potential is enormous. The golden arches of the McDonalds “M” are one of the strongest and most recognizable logos of our day. The simplicity of this M and the traditional red and yellow colors used, have become the most famous business traits in the world. Normally the word “McDonalds” sits next to the “M” or the “M” is used on its own. The Golden Arches logo was created by Jim Schindler in 1962 to look like new arch shaped signs on the sides of the restaurants. He merged the two golden arches together to form the famous ‘M’ now recognized all over the world. This logo is not just an “M” for McDonalds. They called the logo Golden arches firstly, to input the idea that owning one McDonalds franchise is like having a gold mine. Secondly, the arches symbolize a place to hide under, to escape. The protection of the “golden arches” is where one should have their “break”. Along with Coca-Cola and Nike logos, McDonalds logo have been seen more broadly as a symbol of capitalism or globalization, since they are the most famous American corporation to go global on a grand scale.” (source: http://www.logoorange.com)
Meanwhile, I am still craving delicious, salty fries with ranch.